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Hello! I’m Natalie 'Kat' Eddy—a digital strategist and content creator passionate about the intersection of esports and brand storytelling.
A 2025 graduate of Baldwin Wallace University (Public Relations & Social Media) and current MBA candidate, I bring a unique dual perspective to my work: I understand the community because I am a gamer, and I understand the business because I am a data-driven marketer.
My portfolio showcases how I leverage this blend to grow audiences (by over 75%!), manage creative teams, and execute high-impact campaigns. Explore my projects below to see how I turn casual viewers into dedicated fans. Read my Esports Marketing and The Happenings in Esports articles, view my Resume, or check out my full bio.
Discover proven engagement strategies that go beyond basic viewership metrics. Drawing on my experience as a collegiate Valorant player and social media manager, I break down how to build deep community connections through interactive content, data-driven personalization, and compelling player narratives.
Learn how university programs can secure valuable sponsorships through authentic alignment. Using our successful Raising Cane's collaboration as a case study, I explore how to create mutual value—from branded LAN tournaments to winner gift baskets—and build sustainable partnership ecosystems.
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