Hello! I’m Natalie 'Kat' Eddy—a digital strategist and content creator passionate about the intersection of esports and brand storytelling.

As an MBA candidate in Digital Marketing at Cumberland University and a communications graduate from Baldwin Wallace, I bridge the gap between creative vision and measurable results. Whether I'm managing statewide social media for Esports Ohio or leading Cumberland's Valorant team as Season Manager, I bring a crucial dual perspective to the table: I deeply understand the culture, and I know how to leverage the analytics. 

My portfolio showcases how I leverage this blend to grow audiences (by over 75%!), manage creative teams, and execute high-impact campaigns. Explore my projects below to see how I turn casual viewers into dedicated fans. Read my Esports Marketing and The Happenings in Esports articles, view my Resume, or check out my full bio.