Embedded Files
NE - Instagram.pdfBW Instagram Analytics
The Impact: By optimizing content for Instagram's reel algorithm, this campaign achieved massive organic reach. Getting in front of nearly 7,500 unique accounts, well beyond our existing follower base, significantly expanded the esports program's digital footprint across the main campus.
Views: 13,987
Accounts Reached: 7,480
Interactions: 675
Accounts Engaged: 547
BW TikTok Analytics
Views: 2,341
Average Watch Time: 11.14 seconds
Interactions: 138
Highest Traffic Source: For You - 82.6%
NE - OVERVIEW - TikTok Studio.pdfThe Impact:
This TikTok strategy successfully tapped into organic discovery rather than just relying on our current audience. With over 82% of traffic sourced directly from the 'For You' page and 77% of the audience being non-followers, this video actively broke out of the existing campus bubble to generate top-of-funnel brand awareness and capture a brand-new audience.
NE - VIEWERS - TikTok Studio.pdfBW TikTok Viewership
Views: 2,341
New Viewers: 39%
Non-Followers: 77%
Followers: 23%
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