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Hello! I’m Natalie "Kat" Eddy. I sit at the intersection of creative storytelling and strategic marketing. I am a Baldwin Wallace University alumna ('25) with a B.A. in Public Relations and am currently pursuing my Master of Business Administration (MBA) in Marketing at Cumberland University.
I bring a unique blend of academic theory and hands-on production experience to the table. Whether I am analyzing social metrics or clutching a round in Valorant, my goal is the same: to build inclusive communities and create content that connects.
Professional Background
My experience isn't just about posting content; it's about driving results. As a Content Manager for Baldwin Wallace University Esports and a Social Media Manager for Wigs for Kids, I honed my skills in strategic planning, graphic design, and live broadcast production.
My Core Achievements:
Data-Driven Growth: Successfully grew social media engagement by 75% through targeted content strategies across X (Twitter), TikTok, Instagram, and Twitch.
Team Leadership: Managed and mentored creative teams of video editors, graphic designers, and broadcast managers to ensure brand consistency.
Visual Expertise: Leveraging a background in Color Theory and certification as a Color Consultant, I bring a specialized eye to visual merchandising and brand aesthetics.
Coaching & Strategy: Currently serving as the Assistant Coach for Valorant Destiny at Cumberland University, conducting VOD reviews and implementing performance drills.
Streaming Identity Meeting "Kat_Noodle"
Online, you might know me as Kat_Noodle. Since starting my streaming journey, I’ve focused on one mission: creating a positive, safe space for gamers of all skill levels.
The Vibe: Authentic, inclusive, and chaos-fueled fun.
The Mission: As a mental health advocate, I believe in fighting toxicity in gaming and creating spaces where everyone feels supported.
The Content: When I'm not live on Twitch, I'm creating short-form content for TikTok and Instagram that captures the fun of the gaming journey.
Technical Toolkit
Software & Tools:
Creative: Adobe Creative Suite (Photoshop, InDesign, Premiere Pro), Canva.
Management: Wrike, Microsoft Teams, HubSpot.
Web: WordPress, Wix, HTML/CSS.
Lets Connect
I am currently seeking opportunities with professional esports or collegiate organizations where I can leverage my MBA studies and social media expertise. I am excited to bring my passion for gaming, communication skills, and "servant's heart" leadership to a forward-thinking team.
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