Embedded Files
Digital Content Creator & Storyteller
I blend creativity with strategic communications to captivate audiences and build communities across the digital landscape. My background spans the high-energy world of collegiate esports—where I spearheaded content strategies that grew social followings by over 75%—to the heart-centered work of non-profit brand stewardship.
Whether directing live broadcasts, managing creative teams, or analyzing campaign metrics, I focus on crafting consistent, high-impact narratives. Leveraging a unique mix of technical production skills and marketing strategy to ensure every piece of content—from a 15-second reel to a full tournament bracket—doesn't just reach an audience, but resonates with them.
Focus: Short-Form Video Storytelling & Campus Engagement
Selected to produce content for Baldwin Wallace University’s official main-campus social channels (TikTok and Instagram), I developed a 'Day in the Life' feature to bridge the gap between the general student body and the esports program. This short-form video project was strategically designed to demystify collegiate esports, showcasing our state-of-the-art facility and the daily routine of a student-athlete. By highlighting the human element behind the competition, this campaign successfully increased program visibility and drove cross-campus awareness for our growing team.
Esports Ohio (ESO)
Role: Social Media Manager and Stream Team Member
Focus: Information Design, Community Storytelling & Player Highlights
For Esports Ohio, a statewide scholastic esports league, clarity, consistency, and narrative storytelling were paramount. I designed essential weekly assets—such as stream schedules and match-up graphics—ensuring complex information was accessible to students, coaches, and parents. Beyond information design, I curated and edited clips from live broadcasts throughout the season, transforming raw gameplay into high-impact social media highlights that showcased student ability and celebrated their competitive success.
Wigs For Kids (WFK)
Role: Social Media Creator
Focus: Donor Stewardship, Brand Identity & Community
During my time with Wigs For Kids, I executed a dual-focused strategy designed to both strengthen donor relationships and drive donations. I created platform-specific content aimed at increasing donations while managing a comprehensive content calendar that highlighted vital community partnerships—such as our collaboration during National Girl Scout Day. Beyond creative storytelling, I communicated strategic recommendations to optimize performance and generated detailed reports to track campaign outcomes. This approach ensured that while we met our financial goals, we also fostered a deep sense of community where every donor and partner felt seen and valued.
Baldwin Wallace University Esports (BW)
Role: Content Manager and Photography
Focus: Recruitment, Brand Identity, Team Leadership & Growth
As a core member of the BW Esports media team, I produced multimedia content designed to define the program’s visual identity and drive student recruitment. My work ranged from designing high-energy game day graphics and recruiting posters to filming 'day-in-the-life' short-form videos for TikTok and Instagram. These assets showcased our state-of-the-art facility and competitive culture, directly contributing to increased visibility for the program among prospective students and the collegiate esports community.
The McGregor Foundation
Role: Marketing and Communications Intern
Focus: Community Engagement & Resident Life
At The McGregor Foundation, my content focused on humanizing the brand and highlighting the vibrant daily life of residents. I created social media graphics for various awareness days and events, such as International Podcast Day, to bridge the gap between residents and the broader community. This content served to showcase the engaging activities available at the facility and keep families connected to the daily experiences of their loved one.
Page updated
Google Sites
Report abuse