Baldwin Wallace Esports Collection

Baldwin Wallace University Esports (BW)

Role: Content Manager and Photography

Focus: Recruitment, Brand Identity, Team Leadership & Growth

Capturing the high-octane energy of collegiate esports requires more than just technical skill—it requires a deep understanding of the gaming community and a cohesive visual narrative. As a core member of the BW Esports media team, I spearheaded the multimedia content strategy designed to define the program’s visual identity and actively drive student recruitment.

To translate our competitive culture into a compelling digital brand, I produced a wide range of targeted assets. My daily work ranged from designing high-retention game day graphics and crafting promotional posters to directing 'day-in-the-life' short-form videos optimized for TikTok and Instagram. Every piece of content was intentionally created to showcase the genuine passion of our athletes and highlight our state-of-the-art facilities.

Ultimately, this strategic approach to storytelling successfully elevated the program's digital footprint. By bridging the gap between raw gameplay and professional brand identity, these multimedia campaigns directly contributed to increased visibility and engagement, making BW Esports stand out to prospective talent across the collegiate esports space.

Events and Competition Based Graphics:

A curated selection of social media assets designed for rapid deployment during the competitive season. These graphics were optimized for platform engagement, ensuring clear communication of match times, final scores, and roster announcements while maintaining strict brand cohesion. 

Esports Brochure For Baldwin Wallace University:

Translating our digital brand into a tactile experience. This tri-fold brochure was designed for in-person recruitment events, providing prospective students and parents with a comprehensive, visually appealing overview of the program's offerings, facilities, and competitive titles.