Resume

Social Media Team Member and Production Team Manager  | Cumberland University | 05/2025 – Present

• Developed and executed comprehensive content strategies across multiple social media platforms (Instagram, Twitter, LinkedIn, TikTok)

• Created and published 30-35 pieces of original content monthly, maintaining consistent brand voice and visual identity across all platforms

• Managed content calendars and coordinated with cross-functional teams to align social media campaigns with marketing objectives and product launches

• Monitored social media trends and competitor activities, implementing data-driven strategies that improved brand visibility and audience reach

• Collaborated with design and marketing teams to produce visually compelling graphics and multimedia content using Canva and Adobe Creative Suite

• Stayed current with platform algorithm changes and emerging social media tools, implementing new features that boosted content performance

Stream Team Member and Social Media Manager | Esports Ohio (ESO) | 08/2024 – Present

• Orchestrated professional live stream productions using OBS Studio, directing a team of commentators to deliver engaging broadcast content while ensuring technical quality and seamless transitions

• Spearheaded the visual redesign of stream assets by creating compelling graphics and animations through Canva and Adobe Creative Suite, significantly elevating production value and brand consistency

• Initiated and led a comprehensive social media revitalization strategy for ESO, implementing new content frameworks and engagement tactics that increased follower growth and interaction metrics across platforms

Social Media Manager | Wigs For Kids | 01/2025 – 05/2025

• Managed and grew social media presence across multiple platforms while creating compelling written and visual content for website, blog, and social channels

• Implemented SEO best practices to improve organic search rankings and site traffic, while analyzing performance data to refine strategies and maximize ROI

• Coordinated content calendars and campaign schedules to maintain consistent brand messaging across all digital touchpoints

• Continuously monitored industry trends and platform algorithm changes to ensure marketing efforts remained effective and innovative

• Utilized expertise in content creation, social media management, SEO optimization, analytics, brand development, and digital marketing strategy

Content Manager | Baldwin Wallace University Esports | 11/2022 – 05/2025

• Spearheaded comprehensive content strategy across diverse social media ecosystem including X, TikTok, Twitter, Instagram, Facebook, Twitch, and YouTube, ensuring consistent brand voice and maximizing platform-specific engagement opportunities

• Managed and mentored a cross-functional creative team of four professionals, including video production specialists, graphic designers, and broadcast operations managers

• Directed professional-quality live broadcasts of competitive esports events, ensuring technical excellence and engaging viewer experience

• Captured and edited high-resolution photography assets for team promotional materials and strategic social media deployment

• Drove exceptional audience growth of 75% across platforms through strategic content creation and curation that resonated with target demographics

• Implemented sophisticated data analytics frameworks to inform content decisions, optimize performance metrics, and continuously refine social media strategy

Marketing and Communications Intern | McGregor Home | 05/2024 – 08/2024 

• Designed and produced professional, brand-aligned graphics that drove engagement across multiple social media platforms

• Crafted compelling, SEO-optimized blog content strategically tailored for both website and social media distribution channels

• Conducted comprehensive digital marketing analytics including SEO performance, pay-per-click campaign effectiveness, and click-through rate metrics to refine targeting strategies and maximize audience reach

• Orchestrated weekly podcast production from concept to publication, creating valuable content for diverse stakeholders including current residents, caregivers, and prospective clients

• Coordinated and managed food truck vendor relationships and logistics for employee appreciation events, enhancing workplace culture and staff retention initiatives

Resident Assistant | Baldwin Wallace University |  01/2023 – 05/2025

• Provided comprehensive support to campus residents transitioning to college life through resource referrals and structured programming designed to build community and foster healthy adjustment to independent living

• Facilitated professional conflict resolution between roommates and floor residents using mediation techniques, active listening, and collaborative problem-solving approaches to maintain a harmonious living environment

• Developed detailed emergency preparedness protocols including evacuation procedures, shelter-in-place instructions, and crisis response workflows for scenarios including fire emergencies, severe weather events, and campus security incidents

• Implemented regular safety drills, conducted educational sessions on emergency procedures, and served as a first responder during actual incidents, ensuring resident safety and compliance with university protocols

• Maintained 24-hour on-call rotation responsibilities, addressing after-hours student crises, wellness concerns, and facility issues while coordinating with campus security, counseling services, and residence life administration

Baldwin Wallace University| Bachelors of Arts |  08/2021 – 05/2025

GPA: 3.673 

Major: Communications 

Focus: Public Relations 

Minor: Social Media Production