Esports Marketing

Discover proven esports fan engagement strategies that go beyond basic viewership metrics. As a collegiate Valorant player managing university social media, I share how to build deeper community connections through interactive content, data-driven personalization, and compelling player narratives. Transform casual viewers into dedicated fans.

Discover how university esports programs can secure valuable brand partnerships through authentic alignment and mutual value. Learn from our successful Raising Cane's collaboration for a Call of Duty LAN Tournament, complete with winner gift baskets and branded merchandise. Unlock strategies for building sustainable partnership ecosystems in collegiate esports.